A highly competitive segment in the Moscow region, for a second!
Objective: to build up from competitors and to receive qualified bids for concrete, crushed stone, sand, piles, as well as rent of special equipment.
1. I started by studying the competition and writing a strategy.
2. portraits of buyers, both existing and hypothetical, and where to find them, what to sell to them and why, and most importantly how!
3. A content plan that takes into account the ‘sales policy’ and seasonality, based on the written strategy, to be sure not to miss ‘your customer’ was drawn up
4. Redesigned the group, refreshed the product design and filled with infographics, added promotions, created a header that calls for subscriptions.
5. Filled with VK targeting ads with results in the first month:
Tested budget 12,000r
Clicks on the advert: 1,182 people
Average cost 10p (lowest 3p, highest 40p).
Conversions on the site : form submission 11 people
Signed up 12 people
And this is only at the testing stage!!!
Piles, concrete, crushed stone and sand have never been as close to people as in this case study!
To evaluate and buy concrete you can Organise the group and promotion of the plant YugBeton Vkontakte
